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A lot of people argue that Nike has lost its creative edge in recent years and solely relies on regurgitating old styles and relying on retro sales. If you take a second to “pree the yout dem” and figure out what’s hot on road you’ll soon realise old styles such as Huaraches and Air Max 90’s is all people really want. However Adidas has re-established itself as a creative force through collaborator efforts (Not just Kanye but Y3, Pharrell and others)  and savvy marketing which is constantly ahead of the game making sure the hottest talents are promoting the brand; Nike seems to be lagging behind.

However all is not bleak for the swooshed brand in my opinion due to the release of two really nice and innovative silhouettes in the past two years: The Air Max Tavas and the Air Max Zero. I’m going to focus on the Zero because for me it’s certainly the hotter of the two. It keeps the classic Nike running shoe aesthetic that we’ve become familiar with over the years but adds some new technology such as ultra outsole and a fuse upper. Legend has it that the design is based on a 29 year old sketch by Tinker Hatfield (designer of classics such as Air Max 1 and every good Air Jordan shoe) which is claimed to predate the Air Max 1. It sure feels and looks like a modern day classic.

The Tavas aren’t bad either so next time you’re in footlocker maybe think about the new Nike tings too.

 

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As far as the world is concerned Sperry and Sebago are sole controllers of the boat shoe market. However I do go bargain hunting quite a lot and that is when I first discovered Timberland also make boat shoes. When I first saw them, I was like whoa they’re nice, that was how I felt until I saw the logo and then I had second thoughts. Can Timberland really escape there stereotype of a construction boot maker and make a casual shoe ? Read More

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So all designers are just killing the scene with their high end sneakers. Most of the time they’re not every ones cup of tea, this is usually because most people will not even consider paying that price for a whole outfit never mind a pair of sneakers. Most of the time you can understand this because the shoes are usually subtle and nothing separates them from your average pair of white sneaks. Not in this case, the material used for the upper for this shoe consists of the best leather around and silver satin. Pretty dope but if that wasn’t enough, there’s a few green pearls thrown on just for that little something extra. I think they’d look dope worn with the right outfit but like I said before this stuff doesn’t come cheap, they will be retailing at collete for around £685.00. Read More