So I love the fact that designers are breathing new life in to sportswear for the following reasons :
A. Because I like sportswear, it’s excellent for everyday use.
B. Because I like exclusive clothing and due to the nature of designer ware it’s not widely available.
So yeah I’m pretty happy Alexander McQueen teamed up with Puma to do a line of footwear. Mostly because almost every shoe in that line looked great wait scratch that every shoe did. Now they’re hooking up again to do a clothing line called “Ghost”. So every clothing collection nowadays has an ad campaign, this video which was directed by Saam Farahmand is part of the ad campaign for the new McQueen Puma line. It’s pretty cool and kind of artsy.