No not the beef, the baller. You know Kobe Bryant, well basically he has a new shoe he is endorsing out. I admire this guy a lot because he really has passion for what he does and is great at it. He gets a lot of hate for his character and personality but I believe that’s BS because if you ever watch this guy you can tell he is a decent dude with a good sense of humor. You got to have one of them to do all the stuff Nike makes him do.